It is in a creamy consistency, purely in a shiny white in colour.. smell ki colgate and feel so minty even after washing ur face you can feel some minty tingling sensation.. no where written that it is for all skin type or not but what I personally feel that oily , combination ,dry skin people may love to use it...wash your face ,use mild scrub then use this with a help of a foundation brush (flat one) Can see the difference in just first use itself, follow it with a spray of rose water for extra hydration ..fresh feeling.. Use it min. Twice or once in a week depending upon ur exposure to sun or heat(kitchen).. Tip:- For 4-5hrs min. Avoid going directly to the heat exposure area, so better to use it @ evening.. and for the house holders- So finish your work @ kitchen soon and take your precious time for this...