Whey Protein is a popular choice amongst fitness enthusiasts and sportsmen due to its high Biological Value (BV) and favourable amino acid profile, which is rich in BCAAs (Branch Chain Amino Acids). BCAAs help to preserve muscle tissue in high performing individuals and also aid in muscle-protein synthesis. Protein Synthesis is the conversion of food protein to muscle tissue and is the single most important anabolic trigger in your body. Leucine one of the 3 amino acids which make up BCAAs, is responsible for this mechanism.
Procel Pro-Standard 100% Whey was built to push the envelope of protein supplementation to uncharted levels. Pro-Standard 100% WHEY sets a new benchmark in the protein category with its best-in-class whey isolate/peptide blend, which is 30% richer in leucine (More Leucine = More Anabolism) than ordinary whey protein isolates. It is formulated using the purest isolates and hydrolysates directly sourced from pristine dairies around the world. Procel uses selective ultrafiltration and crossflow microfiltration (CFM) technology to preserve the native micro-fractions, without denaturing the natural protein fractions. Formulated, designed and manufactured in-house by the vertically integrated Neucorp Group, Procel is truly able to control the quality of Pro-Standard 100% Whey batch after batch, to the last scoop.
About the Brand: Procel is part of the vertically integrated Neucorp Group, which is known for capabilities ranging from branded ingredients and full-scale R&D facilities, to state-of-the-art manufacturing as well as pan-India distribution and retailing. Neucorp Group pioneered the concept of sports nutrition in India with its flagship brand- Neulife in 1999. Today Neucop comprises Neulife Nutrition India PLC, Neuvera Wellness Ventures PLC and Innovertus Nutrition Technologies PLC. The company has nurtured and developed several brands over the years within the health, fitness and wellness space in India, starting from the better-known Optimum Nutrition (ON), Muscletech, Cellucor and BSN, to the newest ones such as Procel and Vitrovea. Procel promises to be the first Indian-MNC brand. With globally sourced ingredients, stringent QA/QC policies, world class quality certifications, benchmark formulations and Company-controlled manufacturing, Procel promises to change the way you experience sports nutrition.