Our Story

In just three years, Nykaa has emerged as the largest beauty destination in India with half a million happy customers depending on us not just for their favorite brands but also for advice, updates, expert tips and videos on how to look and feel gorgeous always! With almost 850+ curated, well priced and 100% genuine brands and 1 lakh products, Nykaa prides itself for offering a comprehensive selection of makeup, skincare, hair care, fragrances, bath and body, luxury and wellness products for women and men. We aim to please, going to the farthest corners of the country to reach you! Today Nykaa ships across the length and breadth of the country to almost every zip code using the services of leading and reliable courier companies.

As the last word in all things beauty Nykaa goes beyond just being the biggest online beauty store. Derived from the Sanskrit word “Nayaka” that means actress or one in the spotlight. Nykaa.com is all about celebrating women, celebrating the star in you... We admire the confidence, strength and grace with which each and every one of you lives your life. We want to be your companion as you take on multiple avatars and discover your own identity and personal style. As your beauty buddy, we make your life a whole lot simpler by not only providing you with expert advice and guidance, but also by shipping products right to your doorstep. Nykaa has a must-read Beauty and Makeup Blog - Beauty Book, an ever growing Expert Portal section with 25 leading makeup stylists, skin, hair, personal care and wellness experts to answer any questions or concerns you may have related to beauty, health, nutrition and personal care, a Virtual Makeover tool to ‘try’ and share different makeup looks and a beauty helpline.These services make Nykaa truly passionate about catering to your every beauty and wellness need. Because after all,

Your Beauty is Our Passion.

Nykaa.com is the entrepreneurial dream of Falguni Nayar, the former managing Director Of Kotak Mahindra Capital Company, India’s leading investment bank. Falguni has received many accolades through her career including the FICCI Ladies Organization (FLO) award for the top woman achiever in the field of banking and the Business Today award recognizing her as one of the top 25 women in business. She was a Founding Member of the Asia Society in India. She is on several boards, including the Aviva Insurance Board, Dabur India and also serves as an Independent Member on the Tata Motors Board. In addition to being a successful career woman and homemaker, Falguni is a source of inspiration to every member of her young and ever growing team. Her attention to detail, involvement in every aspect of the firm and passion for the business are qualities that make her a great leader. A mantra she lives by is “retail is all about detail” and is often heard propagating the same. Assisting Falguni is a driven team of enthusiastic professionals drawn from myriad fields, all united in their common goal of changing the face of beauty in India. Through exclusive launches, product innovation, sharp communication and appealing design elements, the Nykaa Team aspires to reach new echelons in terms of their vision. The team has grown exponentially, with four offices (at last count). At the heart of Nykaa’s growth are its people, young men and women committed to bringing the magic and delight of beauty to your doorstep.

Our Values

Just as we admire the genuine worth in every woman, we believe that the Nykaa woman deserves nothing but the best, purest, authentic beauty and wellness products money can buy. Unlike other online players, we NEVER source anything from the ‘grey market’, choosing to only offer products that are 100% authentic, sourced directly from the brands or authorized distributors. Our authenticity also extends to all aspects of how we run our business. From its very inception, Nykaa.com has strived to set the benchmark in product quality control so that customers are assured of receiving 100% genuine and fresh products sourced directly from manufacturers or their authorized distributors.

Things you didn’t know about Nykaa

The first order ever placed on Nykaa was on October 24, 2012, on the auspicious occasion of Dussehra!

The first two products sold on Nykaa were L’Oreal Paris Color Riche Intense Lipstick (Burning Rose), and Maybelline New York Express Finish Nail Color (Pearly Pink).

Maybelline The Colossal Kajal is the the top selling product on Nykaa, with 17,961 pieces sold to date. This smudge-proof, fade-proof kohl is clearly a colossal hit!

Nykaa completed its first round of fund raise in June 2014, raising $ 3.2 million from a consortium of influential Indian investors.

Authenticity

Every effort is taken to reinforce Nykaa’s reputation for product quality and reliability; random sampling to check for—and return—products near expiry, surprise checks at the warehouse to ensure all quality control measures are implemented, and choosing the most reliable courier partners across the country. Nykaa.com is committed to the vertical integration of quality control and 100% authenticity of all product offerings to build and retain consumer trust and confidence. It is a testament to Nykaa’s efforts to ensure authenticity that Nykaa.com is the only authorized online retailer of luxury fragrances in India; offering top-of-the-line luxury fragrances from brands such as Calvin Klein, DKNY, Davidoff, Yves Saint Laurent, Giorgio Armani and L’Occitane. In another step to ensure complete quality control, Nykaa.com controls the entire value chain, from product sourcing to final sale to ensure that no fake products are sold. Every product sold on the site can be traced back to the brand via sales receipts. The warehouse staff is specially trained to examine all exterior packaging and expiration dates of beauty products on receipt of products and prior to shipping to customers.